Our First Music Video Draft

This is the first draft of the 'Love In The Dark' music video. Although the first draft is missing the narrative and still needs more scenes, there will be a survey which will ask our classmates what needs improvements and how well the video is going so far.

Shoot Number Two

For our second music video shoot, yet again myself, Tyrell and Jazmine stayed behind after school to use the same drama room containing stage lights to film so we had consistent backgrounds and continuity. On this day, we captured Jazmine miming/lip-syncing to Adele's, Love In The Dark in various different lighting and situations. We managed to get a variety of close up shots, mid shots, tracking side to side with a combination of dim lighting to exude only Jazmine's face and dim-red lighting to exude Jazmine's physique and hair. I personally felt this use of lighting portrayed to audience that our star was in a dark place at the time of the break-up and was a nice visual Que that she felt as if she was in hell.

Shoot One

Today we began shooting our music video for 'Love In The Dark' by 'Jazmine'. So myself, Tyrell and Jazmine managed to get hold of a dark lit room with access to spotlights, in our schools drama department which allowed us to control any lighting to suit our needs. Today we shot Jazmine doing miming/singing to the track and we did this with multiple takes with different camera shots and angles such as canted, low and high shots, with close ups on her face and mid shots so that we would have a lot to work with when editing happens for the music video. The stage lights worked highly effectively as we could use this to manipulate how dark and how light some of the scenes would look which was an advantage. Tyrell and I both filmed on our cameras. Throughout research we found that the use of a dolly was popular as it revolves around the pop-star, so we applied the same principle in our first shoot.

Narrative Change

After checking and evaluating the narrative of the previous song for our music video 'Hurt' we found that the narrative would essentially be much harder to convey and show through the silhouette scenes and just in general as Jazmine is our only experienced actress/dancer who would be able to portray what we image and she couldn't display the message of her being a child with a broken relationship alone; It simply was too time consuming to try and audition people to help perform in front of the silhouette background, who would be adequate and reliable. So, by changing the song for our music video to 'Love In The Dark', we felt as the narrative of a heartbreak and a break up would be easier to portray with the resources and cast we have.The new narrative for the new music video will revolve around this through the silhouette scenes as Jazmine will be in front of symbolic imagery related to a heartbreak in terms of images of broken love heats, her throwing a hear locket that is given to her by her ex-boyfriend to the floor and other related symbolic imagery of a breakup. The video will still feature Jazmine performing her contemporary dance routine along with miming.

Change of Song Choice

After deciding that Christina Aguilera's song 'Hurt' isn't exactly suitable for the message we were thinking of portraying we collectively decided to change the song to Adele's ballad 'Love In The Dark'. We decided to make this change as we felt as though the narrative of a breakup would be easier with this song instead of the much more challenging idea of a broken relationship with a father. (This version on YouTube is sped up but this isn't the sped up version we will be using).

Final Font Choice

As  a group we decided that this font style would be perfect for our artist as it has the thin , classic and simple thin style but there's a disruption throughout the letters which give it the modern technical disruption look, as we're trying to make our artist modern.

Font Research

Obviously for our research, we had to look into font styles to use for our artist, with thorough searching , these were the fonts that were decided as a group as starting points on the particular style. We felt that the font sizes and kerning was particularly good to our artist as it connotes our artist perfectly, thin and elegant font styling with a classic look to them.

 'TEAM CAPTAIN FONT':

     

  

• 'MIXIVA BOLD FONT':

   

•  'MARKET DECO FONT':

    

• 'BELLEROSE FONT':

Drawn Digipak Designs

As part of our research, we were instructed to research into digipak's and then design our own one as a rough idea as to what our digipak will look like. We had to follow conventions of course which were typical to our genre and as our genre is a sub-genre of pop, I followed the convention of close ups of the artist/star in the cover, CD panel and the lyrics book. The track-list is a mid-shot of our artist and then the remaining house style and DVD slot is a sketch of our artist performing in a big ballet hall, as thats part of our artists lifestyle. The DVD would include special interviews, exclusive to that digipak and performances.

Artists Biography

As a group we created a Prezi presentsyion and this is our artist - 'JAZMINE's' artist biography. Inside this Prezi presentation, it includes the singer's origin story, fashion trends, how she was discover, what she is presently doing and, her present album and song/music video release for 'Hurt'. 

The Silhouette Idea

In our idea for the music video, we had the idea to include a silhouette and the concept for the silhouette scenes for the music video came from the winners of the UK TV show 'Britain's Got Talent'. After watching their silhouette performance, this inspired the group to want to include this into the music video project, This is a clip of their performance.